Real Estate WordPress Blog – Why Aren’t You Using It for Your Business

Real Estate WordPress Blog

Several years ago when I started building WordPress blogs for real estate, it was very hard to convince clients that “this is the wave of the future.” Agents loved their Point2Agent, AdvancedAccess, Z57, OneParkPlace…and on and on…template websites.
The objections were that not a lot of real estate agents were blogging and using this format for their site. Basically, there were not enough results to encourage people to make the move.



Fast forward years later to 2011…every type of business owner realizes a strong internet presence is key for survival and even more are acknowledging that blogging is an excellent way to connect to consumers, increase SEO and make their business more profitable. TRI-FEC-TA!

With the ease of use, SEO power, ability to add a plugin within seconds to make your site more robust, and most importantly … COST, there has been a surge of real estate agents converting their old tired unperforming sites to a blog format such as WordPress.


Now that we have indexable IDX products (mmm…oh let’s see…..something like my favorite IDXPress!) websites can be created to be extremely robust and marketable. And, remember I said the keyword “indexable.” (Ignore all the duplicate content stuff you are reading over the past week with Google’s changes — they always make changes —- just keep your eyes forward and keep truckin’ onward and don’t get distracted.)


I would love to see stats of the migration over to WordPress but there’s no source that I can find that has this information.
So, it’s 2011 and you are still using a template website… what’s holding you back – why aren’t you using real estate WordPress blog.

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