Real Estate Lead Generation Using Classified Ad Sites



Below are a few tips to get you started with generating leads using Classified Ad sites. Did I miss one? Comment below to let us know!
SUGGESTED SITES TO USE
  • BackPage.com (accepts .html)
  • ClassifiedAds.com (accepts .html)
  • Craigslist.com (accepts .html)
  • Kijiji.com (only if you have listings)
  • Oodle (accepts html but the link is shown in text as an outside link)
  • uPillar (only if you have listings)
GENERIC TIPS
  • Create a junk email address for posting ads (suggest using Gmail)
  • Forward emails to your user account and create a rule to send posting emails to trash to keep inbox “clean”

CRAIGSLIST TIPS
  • Create one email account for each computer / IP
    • Laptop at home = laptophome@gmail.com – use this login for only this computer and IP address
    • Office desktop = officedesktop@gmail.com – use this login for only this computer and IP address
    • DO NOT cross ID – computer – IP address
    • Create a Word document with all your ads so you can track the posting days (do not use Excel – the code may not copy back into Craigslist)
    • Do not create your ads in Word – create in a Craigslist and copy to Word or .html code may not work properly
    • Try to post ads at least 3 times a day early morning/lunchtime/dinner time
    • Wait at least a minute between posts – if you post to fast you will receive a “slow down” message
    • Add “keywords” to the bottom of some ads with a lot of spaces (zip codes, communities, etc.) – use sparingly with ads (I use at the bottom of 1 out of every 4 I post)
    • Most URL shrinking sites do not work with Craigslist
    • Create graphics in PowerPoint or Publisher to use in ad
    • Rotate ads so they do not appear to the be the same ad with Craigslist
      • Unique the title
      • Unique body text
      • If possible, create multiple landing pages for the same type of ad

AD IDEAS
  • Property Listings
    • Use Postlets,  vFlyer or other listing syndication generated .html code
    • Use generic text and add text and photos manually
    • Create graphic with photo collage and upload
    • Property Valuations
    • Short Sale help
    • Generic ads – homes for sale/rent by
      • Amenities – horse property, swimming pool, golf course, retirement (watch your wording so you are in compliance with EHO)
      • City
      • Community or subdivision
      • Property type – condo, investment, hi rise, multiplex
      • Sale type – short sale, bank owned
      • School zone
      • Zip
CODING HELP
  • CENTER: <center>TEXT HERE</center>
  • BOLD: <strong>TEXT HERE</strong>
  • HYPERLINK: <a href=”LINK HERE”> TEXT HERE</a>
  • H LABELS (H1, H2, H3): <h1>TEXT HERE</h1>
If you have questions regarding our real estate administrative or marketing services, email us your questions.

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