Real Estate Marketing Materials

How much time and money do you want to spend on optimizing your real estate site for the search engines? If your answer is “not much”. then you should at least review the 5 tips below for every page of your website and give them all an opportunity to reach a respectable rank on the search engines. Yes, I said every page. Optimizing only your home page would be a little like the tourism council of NSW only promoting the Sydney harbor bridge, bringing visitors to it directly from the airport, and after a quick visit and a photo-taking them straight back so they can catch the next flight home. Every page of your real estate site has unique content and must be optimized accordingly. Take a little time and make some notes on every page to establish what the theme is. The theme will become the unique title for that page. So here are 5 tips to optimizing every page of your real estate site. Page Title  - Create a unique page title for your webpage incorporat...

We use WordPress.org software installed on your hosting service and then customize based on your needs. Beginner Blogger A 1-hour planning meeting to determine the direction Installation of WordPress.org software on the host Customized header – if available in selected theme (premium themes are at an additional cost) Standard widgets set up (pages, categories, blogroll, recent posts, categories, archives) Install and activate recommended plugins (based on your specific overall plan) to maximize SEO, social marketing, and functionality Install Google Analytics and Webmaster Tools Access to Practical Real Estate Marketing WordPress training library Serious Blogger A 1-hour planning meeting to determine the direction Installation of WordPress.org software on the host Customized header – if available in selected theme (premium themes are at an additional cost) Standard widgets set up (pages, categories, blogroll, recent posts, categories, archives) Addition...

Wondering if your site is the best it can be? We can tell you! Want to see how you compare against your competitors? We can tell you that too! Search engine optimization (SEO)  is ever-changing and you should monitor and maintain your Web site content as often as possible for optimum SEO. We can coach you on how to do this yourself or we can do the work for you. Together, we will create a plan that will get your site noticed in the search engines and stay there! Also, if you want, we will register you with top  real estate directories , RSS feeds, site maps, build backlinks and other tricks of the trade to make a larger internet presence for your site. ONSITE SEO Competitive Analysis Keyword Research W3C Compliance XML Site Maps Integration for tracking of analytics, webmaster tools and site maps Proper page structure Internal linking Use of images Use of SEO plugins for rockstar optimized pages OFFSITE SEO Article Writing & Submission...

Six months ago I installed  Diverse Solutions IDXpress  on my personal website. The results? Extremely satisfied! This indexable IDX allows you to set up your pages by city, communities, property types, zip, schools, and more! Once my pages were built and indexed, I could instantly see in my Google Analytics the keywords consumers were using to find my website. Almost immediately my traffic started and continues to grow (from 100 – 400 visitors a day). Need assistance in installing your new  Diverse Solutions IDXpress plugin ? Contact us for a quote.

Web site text, marketing descriptions for listings, content for brochures, and postcards – we do it all! Practical Real Estate Marketing’s seasoned writers know real estate and how to market real estate through strong writing. Sample of topics are below: commercial, residential and investment real estate existing home sales foreclosures, reo, bank owned homes investment properties real estate investing local market reports luxury real estate short sales REAL ESTATE BLOG CONTENT Don’t have time to write your own content? Our staff writers will create content based on the topics you give us or we will create our own based on your current/local market. REAL ESTATE PRESS RELEASES Want clients to find you through Google alerts? How about increasing your search engine rankings? Bi-monthly press releases are a must for your business. Send us your press releases and we will post to the top free press release Web sites. Or, we will develop the content for you. WE...

Now, you need to market your listings and your business on and off the internet. More hours in the day is what you need – where will you find them? Take a few seconds to figure out how much time does it take you to do the following: Write a blog article and post Upload listing to MLS Enhance Realtor.com listing Enter listing into Postlets,  vFlyer, YouBuz, etc. Brand your listing to your Trulia account Create videos from photos and post to the social media site Stay on top of your social networking sites Create email blast to database SEO work Anything else you do on the internet to promote your business and listings Do you have that magic number? Now, plug it into this spreadsheet and see how much more money you could add to your BOTTOM LINE in commissions if you had this time back. Go ahead…try it. It will take less than 30 seconds for you to see that you MUST be  outsourcing your administrative and marketing efforts . If you have questions rega...